Press Releases

Kentucky’s Credit Unions Launch New Relationship Rewards Program

Kentucky Credit Union League Announces Rebranding, Changes Name to Kentucky’s Credit Unions

KYCUL Services, Inc. Announces Rebranding

Kentucky Credit Union League Announces New Vice President of Support

Kentucky Credit Union League Selects Jim Kasch as President/CEO

Kentucky’s Credit Unions Launch New Relationship Rewards Program

For Immediate Release on February 27, 2024:

LOUISVILLE, KENTUCKY – Kentucky’s Credit Unions is pleased to announce the launch of its new, innovative rebate program, Relationship Rewards, aimed at rewarding credit unions for doing business with participating league service partners.

The new rewards program offers an opportunity for credit unions in Kentucky to earn a cashback rebate on their service partner contracts. This initiative reflects Kentucky’s Credit Unions’ commitment to providing added value and appreciation to its credit unions.

Jenna Dye, Vice President of Revenue at Thoroughbred Business Services, the service corporation of Kentucky’s Credit Unions, expressed enthusiasm about the launch of Relationship Rewards, stating, "We're really excited to introduce Relationship Rewards to our member credit unions. This new program shows how dedicated we are to making sure our members get the best benefits possible. We're committed to giving our credit union partners unmatched value."

Participation in Relationship Rewards is limited to service partners that share a portion of their revenue with Kentucky’s Credit Unions. Rebates will vary from partner to partner depending on their level of support through the tiered Relationship Rewards program and any special terms or conditions that may apply to the service partner specifically. Rebates will accrue over the course of a year and be paid out the following year in the form of a single check.

To learn more about the rebate program and how to participate, visit https://www.kycul.org/relationship-rewards.

About Kentucky’s Credit Unions
Kentucky’s Credit Unions is an association of 53 credit unions operating in the Commonwealth of Kentucky. It is a non-profit corporation owned and controlled by member credit unions through their elected representatives and is solely supported by the dues of its member credit unions. Kentucky’s Credit Unions focuses on providing regulatory and political advocacy, education and training for credit union staff and volunteer officials, and a wide range of informational and operational resources, including compliance assistance, to member credit unions who in turn serve over 1 million members. More information can be found at www.kycul.org.

For further information, contact:
Sabrina Orkies, Event Planning & Communications Manager
Kentucky’s Credit Unions
(833) 338-8205 ext. 201 (toll free)
[email protected]

-####-

Kentucky Credit Union League Announces Rebranding, Changes Name to Kentucky’s Credit Unions

For Immediate Release on February 21, 2024:

LOUISVILLE, KENTUCKY – As part of an extensive rebranding initiative, the Kentucky Credit Union League has announced a fresh identity, complete with a new name and logo.

On January 26, 2024, the League Board of Directors officially approved the rebrand to "Kentucky’s Credit Unions," in line with their mission to promote unity and provide outstanding service to credit unions throughout the state. This rebrand follows the merger of the Credit Union National Association (CUNA) and the National Association of Federal-Insured Credit Unions into America’s Credit Unions.

“I am excited to be a part of this movement as we reveal our new name of Kentucky’s Credit Unions,” said Heather Walter, CEO of Advanz Credit Union and Chair of League Board Directors.  “This rebranding more accurately reflects the collaboration and spirit that is encompassed in all credit unions across the Commonwealth.  It also reinforces the continued commitment to helping credit unions in our state prosper.  Together, we proudly serve over 1 million members.”

Kentucky’s Credit Unions’ rebranding initiative will be rolled out gradually across various channels, including its website, social media platforms, and marketing materials.

"It's an exciting and momentous time for the credit union movement,” said Jim Kasch, President/CEO of Kentucky’s Credit Unions. “Our collective success is more reliant than ever on continued collaboration. The new brand concisely represents the synergy created when we work together."

About Kentucky’s Credit Unions

Kentucky’s Credit Unions is an association of 53 credit unions operating in the Commonwealth of Kentucky. It is a non-profit corporation owned and controlled by member credit unions through their elected representatives and is solely supported by the dues of its member credit unions.  Kentucky’s Credit Unions focuses on providing regulatory and political advocacy, education and training for credit union staff and volunteer officials, and a wide range of informational and operational resources, including compliance assistance, to member credit unions who in turn serve over 1 million members. More information can be found at www.kycul.org.

-####-

KYCUL Services, Inc. Announces Rebranding

For Immediate Release on February 21, 2024:

LOUISVILLE, KENTUCKY – KYCUL Services, Inc., the service corporation of Kentucky’s Credit Unions, is pleased to announce its official rebranding as Thoroughbred Business Services.

The transition to Thoroughbred Business Services represents a significant milestone in the company’s evolution. This strategic decision reflects the company’s commitment to excellence, innovation, and continued growth as they strive to deliver premium services to credit unions that are both cost-effective and performance-enhancing.

“The service corporation’s role is to create value for credit unions and their members,” said Ray Springsteen, CEO of Abound Credit Union and Board Chair of Thoroughbred Business Services. “The rebranding effort is part of a strategic shift for Kentucky’s Credit Unions that includes enhancing services, reaching a wider audience and creating more opportunities for credit unions and their members.”

The rebranding initiative will be rolled out gradually across various channels, including a new logo, visual identity, and updated website to better reflect Thoroughbred Business Services' core values and mission.

"It's important that our service corporation reflects, and speaks to, our heritage in Kentucky while also describing our business,” said Jim Kasch, President/CEO of Kentucky’s Credit Unions. “Like thoroughbred horses, known to be strong, fast, elite, reliable, and majestic, Thoroughbred Business Services will embody these qualities in its commitment to serving credit unions."

About Thoroughbred Business Services

Thoroughbred Business Services serves as the service corporation for Kentucky’s Credit Unions, aiming to enhance credit unions’ competitive edge by harnessing the collective purchasing power of the credit union market. Through strategic alliances with select service partners and endorsed vendors, we provide access to premium products and services, empowering credit unions to thrive in a dynamic marketplace.

For further information, contact:
Sabrina Orkies, Event Planning & Communications Manager
Kentucky’s Credit Unions
(833) 338-8205 ext. 201 (toll free)
[email protected]

-####-

Kentucky Credit Union League Announces New Vice President of Support 

For Immediate Release on November 1, 2023:

LOUISVILLE, KENTUCKY - The League is proud to announce the promotion of Andrew Barr to the position of Vice President of Support. Barr, who started his journey at the Kentucky Credit Union League on November 30, 2020, initially served as the Credit Union Support and Engagement Officer, offering invaluable assistance to credit unions.

In his prior role, Andrew Barr was instrumental in providing comprehensive support to member credit unions, covering organizational, operational, informational, and promotional aspects crucial to their growth and success.

With this well-deserved promotion, Barr assumes a pivotal role where he will not only continue his unwavering support for member credit unions but will also collaborate closely with the incoming Vice President of Revenue. Together, their focus will be on enhancing and broadening the quality of support extended to our credit unions. This strategic partnership aims to elevate standards, expand services, and generate essential revenue for both the League and its service corporation. Andrew Barr’s expertise and dedication are poised to bring substantial value to the League's mission and its members.

“I’m extremely honored and humbled by the opportunity to be the Vice President of Support for Kentucky credit unions. I love the credit union movement, I love Kentucky, and I love the League. I look forward to new beginnings and providing the same support. Thank you to everyone who has been on this journey with me, I truly stand on the shoulders of giants,” said Andrew.

“Andrew’s knowledge, experience, and obvious passion for Kentucky’s credit unions is evident,” said Jim Kasch, League President.  “We are extremely excited that he has accepted this new position.”

Andrew's new role goes into effect November 1, 2023. 

About Kentucky Credit Union League

The Kentucky Credit Union League is an association of credit unions operating in the Commonwealth of Kentucky. It is a non-profit corporation owned and controlled by member credit unions through their elected representatives and is solely supported by the dues of its member credit unions.  The League’s many services include regulatory and political advocacy, education and training for credit union staff and volunteer officials, and a wide range of informational and operational resources, including compliance assistance.  The League is dedicated to serving member credit unions and we proudly promote the "Credit Union Difference" through advocacy, education and public service.

For further information, contact:

Sabrina Orkies, Event Planning & Communications Manager
Kentucky Credit Union League
(833) 338-8205 ext. 201 (toll-free)
[email protected]

-####-

Kentucky Credit Union League Selects Jim Kasch as President/CEO

For Immediate Release on August 9, 2023:

Louisville, KY, August 9, 2023. The Board of Directors of the Kentucky CreditUnion League is pleased to announce the selection of Jim Kasch as the credit union’s next President/Chief Executive Officer. Mr. Kasch will succeed Ms. Debbie Painter, who is retiring after serving Kentucky’s Credit Unions for decades, including in the role of President/CEO for almost 5 years. “Kentucky’s credit unions are well-positioned for a bright future with Jim building on the legacy of great leaders before him here in Kentucky,” said Larry Lucas, President/CEO of Ashland Credit Union and Chair of the Board of Directors of the Kentucky Credit Union League. “The Kentucky Credit Union League has always been known for exceptional advocacy. As that tradition continues, the League Board was also seeking a President/CEO who will ensure an independent, sustainable future for our state trade association. Jim’s entrepreneurial spirit, focus on collaboration, and passion for credit unions combine to make him an exceptional choice to lead.” “I’m humbled, honored, and excited to accept the position of President/CEO of the Kentucky Credit Union League,” said Kasch.” This is a great opportunity for me to join a strong and thriving organization at a time when our industry is facing rising challenges. I’m confident the League will continue its tradition of delivering exceptional value to the Kentucky credit union community.”

Kasch has over 20 years of credit union experience. He is the Founder and CEO of Canidae Consulting, LLC & Member Intelligence Group where he currently provides consulting services to credit union clients nationwide with assets ranging from $9M to $2B in assets. In previous roles, he served as CEO of Darden Employees Federal Credit Union and Vice President: Business Development & Strategic Alliances at Partners Federal Credit Union in Orlando, Florida. Kasch holds a bachelor’s degree from the University of Phoenix and a Masters’s degree (MBA) from Stetson University. Kasch has been a member of the Credit Union Executive Society for the last 21 years.

The search was completed in partnership with Humanidei. Humanidei brings decades of credit union system experience to the recruiting process, ensuring executive placements that will carry organizations forward in
fulfillment of their mission. www.humanidei.com.

About Kentucky Credit Union League
The Kentucky Credit Union League is an association of credit unions operating in the Commonwealth of Kentucky. It is a non-profit corporation controlled by member credit unions through their elected representatives. The League’s many services include regulatory and political advocacy, education and training for credit union staff and volunteer officials, and a wide range of operational resources, including compliance assistance. The League is dedicated to serving member credit unions and proudly promote the "Credit Union Difference" through advocacy, education and public service. The League exists to promote the growth, unity, and vitality of affiliated credit unions by providing the highest levels of leadership and professional service, quality information, and programs which enhance their ability to exist, compete, and prosper in the financial marketplace. In addition, KYCUL Services, a subsidiary of the League, provides market-proven products and services that empower credit unions to best serve their members while realizing the substantial cost savings on these products and services made possible by our cooperative purchasing power.

Contact:
Frieda Afandi
[email protected]

-####-